“价格战”已然出局,进口电商榜单和网红经济还在继续……-PsdHtml.CN大设计师论坛-网页作业代做|免费下载 Html CSS网页设计成品下载 
“价格战”已然出局,进口电商榜单和网红经济还在继续……

外链小王子
2016-11-09 09:52
不打价格战,做好榜单经济
业内人士认为价格战是一种相当恶劣的行为,当实力雄厚的商家降低价格,往往会让一些中小企业无法支撑,甚至垮台。其中也有部分电商看出了其中的门道,选择反其道而行之,做好榜单经济。
想要打好榜单经济这一站,需要对进口商品的原产地相当了解。其中跨境海淘购物平台洋淘派推出的 “日本本土销量榜”,是与日本大数据处理公司GENEPA株式会社强强联手的,通过分析乐天、亚马逊以及雅虎购物这三大日本电商的销售数据,按照类别生成销量排行榜TOP10。其创始人戴杰就曾表示,不打价格战卖爆款,只做自己的榜单。想把日本人精致优质的消费模板呈现给追求高品质生活的中国消费者。
雨果网了解到,除了洋淘派之外,还有很多进口电商打造榜单经济,其中就包括网易考拉海购。“榜单经济主要是为进口平台制定更长远的选品和采购策略,提供更为立体的维度,从而在供应链拓展,以及配套的国际物流仓储规划上做出更为合理的预判和准备。”网易考拉CEO张蕾曾说道。
“网红经济”下的消费指南
大数据时代下的进口电商,一般采用新型的引流方式,其中一种就是“网红经济”,可以在短时间内带来大流量,吸引不少消费者,但是随着网红的增多,其可信度却大打折扣。
“目前中国市场上已知的化妆保健、日用家电这些产品,实际上只是日本商品的冰山一角。善于钻研和精细化日本商界,还有太多未曾被发现的好东西,拥有更高性价比和可信度。”洋桃派内容负责人莉莉安表示。
进口电商大力打造“网红经济”,为的就是引流,但是在可信度方面,却存在缺失。业内人士认为可以参照洋淘派的模式,打造一个专属于“网红经济”的消费指南,为消费者消费提供靠谱方向。选择资深时尚编辑和专业买手团队在APP各个专题页板块中更新原创专题,准确辨别“网红”介绍的洋货是优是劣,并且在一定程度上促使进口平台谨慎选择海外合作平台,加大对进口商品的溯源追踪。
雨果网了解到,因为成本、进货渠道等因素,中国很多商品的电商价会比专柜价便宜,这种情况在日本也广泛存在。(也就是说我们心中“日本专柜货在电商上售价不变”的认知是有偏差的。)
这种价格偏差其实是存在的,但是例如55海淘和洋淘派这类的进口平台,都是采用这样的一个方式,尽量享受最优惠的价格:并没有进口商品的仓储过程,只是在买家下单之后,从国外平台购买,等到商品到货之后,进行统一包装发到买家手中。
“也就是说这类进口平台只是充当了搬运的过程,并没有参与其他环节,这样的模式,可以降低库存风险,防止爆仓的出现,以便更好地面对旺季促销,但同时也限制了发展规模。”业内人士表示。
(文章来源:新浪)

图片:图片5.png


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